feb 23

If Facebook were to launch an AdSense-like product

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With much buzz and speculation about What Facebook will or won't do in the future. Ian Shafer noted, "It seems to be an inevitability that all of this intelligence will one day be applied to power a socially targeted ad network as big (or bigger than) Google's AdSense," he says. "It would be a network that would theoretically deliver even better results for advertisers, resulting in higher CPMs/CPCs/CP-whatevers that can deliver higher payouts to publishers, making a choice between the two platforms a not-too-difficult one for those publishers."

Google makes the vast majority of its money from ads -- these ads typically match your search terms, or the content of the Web page you're viewing. Googles knowledge of your friends and interests is more limited than Facebook's. The data gleaned from thousands of Facebook Like buttons around the web could make for an ad network that rivals Google's AdSense.

Search Engine Focus

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It's a fact of the Search Engine world that with nearly 60% of the market Google is the king! And here at Website by Cindy we focus heavily on Google in the search engines. However, would you want to leave the other 40% (primarily Yahoo and Bing) just sitting on the table? That's why we also include Yahoo, Bing, AOL and Ask in our top 5 search engine optimization package.

You wouldn't do only 60% of the work for promoting your business and neither will we! Too many other SEO companies spend all their energy focused on Google, which is extremely important, but they ignore the other 40% of the Search Engine market, why? Because it's easier.

What is "White-Hat" - why we use it

The Good Guys always wear a white hat, or so the concept goes in the explanation of White Hat SEO versus Black Hat SEO. In the simplest terms - White Hat uses only the approved guidelines for the search engines, designing user friendly, content rich and easy to navigate sites, thus insuring a benefit to the end user. Black Hat uses techniques designed to manipulate the search engines, with no concern for the end user experience or the fact that using these manipulative techniques will ultimately drop a site in the rankings or get them banned altogether.

  • Beware SEO Companies who "guarantee" certain rank placement
  • Beware SEO Companies that will not explain what they do
  • Do your research - check SEO Companies past clients or references
  • Insist on accountability - request detailed contracts when possible

No Company can Guarantee Search Engine Ranking

That's right...No Company can Guarantee Search Engine Ranking! If they do RUN the other way. This includes us! While we cannot guarantee your rankings, we can guarantee our SEO package is solid, approved and we have had great success in getting our clients to the top page of the search engines. We have references from prior clients and links to current client project so you can see our results and decide for yourself.

We adhere to, and adamantly agree with the method of designing and optimizing for the end user first and search engine second. If you build and maintain a top quality site, with useful content, compliant coding and good accessibility you will achieve LONG LASTING results in your search engine page ranks. The search engines constantly change their algorithms for the sole purpose of staying ahead of the spammers and creeps who mean to manipulate the system. Manipulations can great incredible short term results, but ultimately the search engines will find out and you'll find your site doomed to the Siberia of the World Wide Web.